DAYTONA BEACH, Fla. (Nov. 29, 2017) – FOX Sports and NBC Sports will accordingly be accustomed with the 2017 NASCAR Business Achievement Accolade at the NASCAR NMPA Myers Brothers Awards on Wednesday.
“We are advantageous to acquire two apple chic television ally committed to presenting our activity in new and avant-garde means anniversary weekend,” said Steve Phelps, EVP, Arch Global Sales and Business Officer. “Both FOX Sports and NBC Sports are admirable honorees, anniversary carrying activating business campaigns that alien our activity to new audiences and brought admirers afterpiece to our athletes than anytime before.”
FOX Sports and NBC Sports chip NASCAR into its broader apartment of media aggregation assets, putting the activity in advanced of non-traditional audiences to advice abound address beyond key demographics. The networks collaborated to apparatus a absolute activity to cross-promote contest on both networks during the season.
FOX Sports accomplished a multi-faceted business attack (Daytona Day) that collection apprehension and activity for the DAYTONA 500. The attack featured custom television creative, including a 60-second atom blue-blooded “Anthem” which debuted during FOX Sports’ advertisement of Super Bowl LI. FOX additionally featured NASCAR agreeable or athletes beyond accepted shows like The Simpsons, Lethal Weapon and an affiliation with FOX Celebrity Chef, Gordon Ramsey.
At the track, FOX Sports delivered best-in-class assembly and accession at every turn, accouterment admirers with different adventures and agenda offerings. This division was accent by a “Drivers Only” advertisement of the NASCAR XFINITY Series chase at Pocono Raceway, a Visor Cam at Sonoma Raceway, FOX Sports GO Driver Channels, and the first-ever 4K advertisement of a NASCAR accident at Martinsville Speedway.
“It is an account to acquire this accolade on account of the committed men and women who accompany this activity into the homes of millions of admirers anniversary weekend,” said Robert Gottlieb, EVP, Head of Marketing, FOX Sports.
NBC Sports delivered a multi-platform, season-long business attack that included custom artistic featuring drivers in their own voices, empiric business with account in-market NASCAR on NBC aliment trucks, as able-bodied as an on-air #NASCARThrowback amusing media affairs anniversary Dale Earnhardt Jr. In addition, NASCAR agreeable and drivers were featured on NBCUniversal’s best accepted shows including: The Tonight Appearance Starring Jimmy Fallon, the TODAY Show, Sunday Night Football, Watch What Happens Live, and American Ninja Warrior.
Pushing the envelope with different production, NBC Sports alien new technology and several added elements to its 2017 Monster Energy Cup Series and XFINITY Series coverage. Highlights included the admission of BatCam, a camera advised to ability speeds beyond 100 mph bottomward the backstretch; “On The Box” coverage, featuring Daytona 500 acceptable aggregation arch and NASCAR on NBC analyst Steve Letarte accidental real-time chase assay from a position aloft a pit box on pit road; and the countdown “Pit Aggregation All-Star Team,” a season-long activity to account NASCAR aggregation associates who fabricated a cogent aberration in their driver’s and team’s success.
NBC additionally added four-time Olympic advocate and appearance anchorman Ato Boldon to its NASCAR advertisement team, to advice accompany admirers afterpiece to the activity and accommodate a behind-the-scenes attending at the abounding intricacies of the sport. In addition, NBC Sports partnered with MRN to awning the NASCAR XFINITY Series and Cup Series contest at Watkins Glen International from assorted angle points, alms admirers absolute advantage from strategically positioned advertisement associates about the celebrated alley course.
“NBC Sports is abundantly appreciative of our abiding affiliation with NASCAR, and we are captivated to acquire this award,” said Jenny Storms, Arch Business Officer, NBC Sports Group. “This celebrated account is the absolute aftereffect of an insights led strategy, accumulated with the affection and adroitness of our team, to abide to affix and appoint with admirers in new and agitative ways.”
This marks the additional time both FOX Sports and NBC Sports acquire been presented with the Business Achievement Award, both accordingly won the accolade in 2002. Other antecedent winners of the NASCAR Business Achievement Accolade accommodate Comcast; Sunoco; Coca-Cola; Mars, Incorporated; and Toyota.
NASCAR Champion’s Week will culminate with the Monster Energy NASCAR Cup Series Awards. NBCSN presents this year’s awards on Thursday, Nov. 30 at 9 p.m. ET, while Motor Racing Network (MRN) and SiriusXM NASCAR Radio will backpack the accolade appearance alive alpha at 8 p.m. ET. For added advice on NASCAR Champion’s Week in Las Vegas, amuse appointment ChampionsWeek.NASCAR.com.
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