TNT NASCAR Summer Series Advantage Averaging Nearly 5.1 Actor Admirers Through Aboriginal Three Weeks of Coverage
TNT Advantage of the Toyota/SaveMart 350 at Sonoma Scores 17% access with a 3.2 Overall U.S. HH Appraisement and Nearly 5.2 actor viewers
TNT’s RaceBuddy Continues To Shine with 848,000 Video Streams, Up 211% from Aftermost Year and 16% from Aftermost Week as Sonoma Records Second-Highest Absolute in RaceBuddy History
The TNT NASCAR 2011 Sprint Cup Series is off to a solid alpha through the network’s aboriginal three weeks of antagonism with an boilerplate of 5,097,000 viewers, up 7% over the 2010 absolute analysis average, and a 3.1 U.S. HH appraisement (up 3%).
TNT’s advantage on Sunday of the Toyota/SaveMart 350 from Sonoma’s Infineon Raceway becoming a 3.2 U.S. HH rating, an access of 17% from aftermost year’s race. In addition, the chase garnered 5,188,000 absolute admirers (up 16%) and averaged 3,743,000 households (up 21%).
NASCAR.com’s RaceBuddy continues to accompaniment TNT’s television advantage with 848,000 video streams during Sunday’s chase in Sonoma. Sunday’s chase eclipsed aftermost year’s RaceBuddy video beck absolute from Sonoma by 211% and aftermost week’s video beck absolute from Michigan by 16% and became the second-highest absolute in RaceBuddy history abaft TNT’s aboriginal chase of the 2011 Summer Series in Pocono that saw a record-breaking 1.1 actor video streams.
Additional TNT RaceBuddy on NASCAR.COM highlights from Sunday include:
RaceBuddy Player Page Views 93%, (256,000 vs. 133,000 in 2010)
RaceBuddy Player Visits 94%, (142,000 vs. 73,000 in 2010)
RaceBuddy Player Unique Users 77%, (115,000 vs. 65,000 in 2010)
5 actor absolute account streamed
About Turner Sports
Turner Sports, a analysis of Turner Broadcasting System, Inc., is an industry baton in televised and online sports programming, airing championship akin antic contest on TBS, TNT and truTV, and managing some of the best accepted sports sites on the Internet. Turner Sports’ television agency includes the NBA, Major League Baseball, the NCAA Analysis I Men’s Basketball Championship, NASCAR and able golf. The company’s agenda portfolio includes SI.com, NASCAR.COM, NCAA.com, PGATOUR.COM, GOLF.com and PGA.com, as able-bodied as an accompanying accumulating of adaptable websites and affiliated accessory apps. Turner Sports and the NBA additionally accordingly administer NBA Digital, which includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA Game Time App, NBADLEAGUE.com and WNBA.com.
Source: Linear: Nielsen Media Research, Live Same Day Data stream. 2011 NASCAR Sprint Cup on TNT allegory based on aboriginal 3 contest (06-12-11 – 06-24-11 vs. 06-06-10 – 06/20/2010).
Source: Omniture, Conviva
Ten Things Your Boss Needs To Know About Nascar Race Buddy | Nascar Race Buddy
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